One of the most effective ways to promote a brand or product is through a well-crafted marketing event, whether it's a VIP gifting suite, a product launch or an over-the-top publicity stunt. Here we look at five such events, and while they differ significantly in size, scope and target audience, they share a number of strategies and have one important thing in common: powerful results.
First, some bad news. Your top performers may be getting ready to jump ship.
At least that’s what the results of a recent survey indicate.
For your next event
You don't need a room full of A-listers to hold a star-studded event in Southern California. These eight resorts have recently hosted theme parties that would make mere mortals feel like VIPs.